User experience: 85% of shopping websites do not meet Google's standards

User experience (UX) is a central factor for the success of online shops. However, a recent analysis shows that 85 percent of shopping sites fail Google standards. These results are alarming because they underline how many websites are not meeting basic requirements and are therefore jeopardizing their competitiveness. In this blog post, we look at what lies behind these standards, why they are important and how online shops can improve their performance.

Why are Google standards important for user experience?

Google is increasingly focusing on user experience when evaluating websites. Especially theCore Web Vitals, a group of metrics for measuring usability, play a central role here. The most important key figures are:

• LCP (Largest Contentful Paint): How fast the main content of the page loads.
• FID (First Input Delay): The time until the first user interaction.
• CLS (Cumulative Layout Shift): stability of the layout during loading.

Sites that don't meet these values not only lose ranking potential, but also risk scaring users off through frustration.

85 percent of shopping sites lagging behind

A recently published study has revealed that an alarmingly high number of e-commerce websites do not meet these standards. The most common issues include:

• Long charging times, especially with mobile devices.
• Unclear navigation that affects the user experience
• Unstable layouts that lead to unexpected clicks and therefore frustration.

The main reason for these problems is often an outdated technical infrastructure. Many online shops rely on overloaded designs or plugins that have a negative impact on performance.

How does a poor user experience affect success?

A faulty website has far-reaching consequences:

1. Worse rankings: Sites that don't comply with Google standards rank worse in search results.
2. Increased bounce rate: Slow loading times and unstable layouts mean that users leave the site quickly.
3. Lost trust: A bad first impression can prevent potential customers from returning.

Especially in e-commerce, where competition is fierce, these factors can quickly lead to loss of sales.

Measures to improve the user experience

Targeted measures are required to optimize the performance and user experience of a shopping site. Here are a few approaches:

4. Performance optimization:Some text
   • Compress images and use WebP formats.
   • Use caching techniques to reduce load times.
   • Remove unnecessary code and plugins.
5. Mobile-first approach:
   Since the majority of users shop on mobile devices, the website should be optimized for mobile devices. This includes a responsive design and fast loading time.
6. Core Web Vitals Review:
   Tools such as Google PageSpeed Insights and Lighthouse help measure performance and implement targeted improvements.
7. User-friendly navigation:
   Intuitive navigation that quickly guides users to their desired products is essential.
8. Stable layouts:
   Content and ads should be designed so that they don't move when loaded.

Why long-term optimization is crucial

Google's requirements for websites are constantly evolving. In order to remain competitive in the long term, shop owners must regularly carry out analyses and adapt their pages.The user experience is not a one-time project, but an ongoing process that has a direct impact on the success of an online shop.

The fact that 85 percent of shopping sites fail due to Google standards shows how much potential remains untapped in e-commerce. Companies thatuser experience Improve consistently, benefit not only from better rankings, but also from happier customers and higher sales. It is time to take seriously the importance of Google standards for the success of a website and to actively invest in an optimized user experience.

With a clear strategy, the right tools and continuous development, online shops can overcome the challenges — and thus secure a decisive competitive advantage.

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