AMAZON BUYBOX REPRICING

Buybox repricing using artificial intelligence

With the help of our self-developed artificial intelligence, we bring your products to the BuyBox even more often, even longer and at an even better price.

We offer you two different BuyBox strategies for this purpose, so that our system automatically selects which product receives which BuyBox strategy on the basis of a specially created, permanently learning database.

What is the Amazon BuyBox?

The Amazon BuyBox is considered the main criterion for successful sales on Amazon. It decides which seller can link their product with the “Buy Now” or “Add to Cart” button. The experience of our customers and our own evaluations show that over 90% of sales on Amazon are made via the BuyBox. The goal of every retailer should therefore be to be able to offer as many products as possible in the Amazon BuyBox.

Every retailer who sells on Amazon strives to win the BuyBox. The Amazon BuyBox is the shopping cart field that allows potential buyers to add their desired goods to the shopping basket. As an alternative to the shopping cart, the end customer is shown a “Buy Now” button, which leads to a direct purchase. If a retailer has won the BuyBox and the end customer clicks on one of the two buttons “Shopping cart” or “Buy now”, that retailer's product is automatically sold, even if 10 other retailers offer the same products.

What are the benefits of the BuyBox winner?

The profit from the Amazon BuyBox is of immense importance for retailers, as over 90% of sales are made via the BuyBox. The remaining competitors who also sell the desired product are listed below, but usually receive little or no attention from customers. This effect is further amplified when searchers use their smartphones. The BuyBox is shown in the mobile view directly below the product photos. All other providers are only visible with an extra click.

In addition, as a BuyBox winner, you can access valuable marketing and branding measures as well as PPC campaigns and promotions provided by Amazon.

What criteria does Amazon use to decide who sells its product via the Amazon BuyBox?

The exact criteria used by retailers to win the BuyBox are, of course, a well-kept secret from Amazon. Nevertheless, there are some important factors known that play a decisive role in winning the BuyBox:

The price: Probably the most important criterion for awarding the BuyBox is the price. That is only logical; after all, he plays a fundamental role in the decision for or against a product on the consumer side.

The availability: Availability also plays an important role in awarding. Products that are not available at the time of search have almost no chance of getting the Amazon BuyBox.

The account status: Another important factor is the retailer's account status, where Amazon pays particular attention to deliveries sent too late and negative customer reviews.

The method of delivery: If you, as a retailer, offer your goods via FBA or PRIME, you automatically have better chances of getting the BuyBox. Higher sales prices can also be achieved.

Tips & tricks that you can use to increase your BuyBox ratio:

Plan your inventory carefully: Products should always be in stock.

Avoid unnecessary returns and cancellations: Reliable and fast order processing and optimal customer service are crucial.

Communicate with your customers: For example, use the vacation function if your shop remains closed for a long period of time or increase the processing time if employees are missing.

Use a repricing tool: It is impossible to always manually check and, if necessary, change all prices, as prices change by the minute. Use an intelligent Amazon Repricerto permanently place your products in the BuyBox.

Conclusion:

For e-commerce companies that sell on Amazon, the Amazon BuyBox is the Holy Grail for long-term success. Whoever owns them has a good chance of making sales, while other retailers are often overlooked. So that you, as a retailer, win the BuyBox as often as possible and at the best possible price, an intelligent Amazon Repricer essential.

Amazon BuyBox FAQs:

Is there only one BuyBox?

In fact, there are also two “buy boxes” for some products. In this case, the end customer with an active PRIME subscription sees, for example, the retailer who offers their products via FBA in the BuyBox, the end customer who does not have a PRIME subscription sees the retailer who sends his goods himself (FBM) in the BuyBox. This BuyBox distribution can happen if, for example, the “FBM” retailer offers its goods significantly cheaper than the “FBA” retailer and the delivery time of the “FBM” retailer is extremely short.

How long do you stay in the BuyBox?

That depends on both your competitors and yours Repricing-Software off. If you have many competitors on your products, this usually results in price jumps by the minute, which can have an impact on the BuyBox. In such cases, a proactive repricing strategy is of great advantage, as it does not wait for data to be transmitted by Amazon, but the system independently and proactively encourages the exchange of data.

Can you also sell without a BuyBox?

Yes, but visibility and sales opportunities are significantly lower. Companies without a BuyBox account for around 10 percent of all sales. A high BuyBox ratio is therefore crucial for long-term success on Amazon.

Can Amazon completely remove the BuyBox?

Yes! We often see products without a BuyBox when the prices are set too high. Amazon continuously compares the prices on other platforms for many products and blocks the BuyBox for all retailers on a product if this product is offered significantly more expensive on Amazon than on another platform.

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