Amazon, the world's largest e-commerce platform, offers retailers and sellers a wealth of opportunities to present and sell their products. One of these options is Amazon Pay-Per-Click (PPC) advertising. In this blog article, we'll look at why Amazon PPC is good for organic ranking, how you can generate more organic sales through PPC campaigns, and why the combination of a well-designed article according to SEO guidelines and PPC campaigns is essential. We'll also look at the potential consequences of promoting a poorly laid out article with PPC.

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Why Amazon PPC is good for organic ranking

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Amazon PPC can be a cost-effective way to promote your products on the platform. But did you know that PPC can also positively influence your organic ranking?

Here's how it works:

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Increasing visibility: When you launch a PPC campaign for your product, it appears prominently on search results pages. This significantly increases the visibility of your product and attracts more attention.

Click-through rate (CTR) increase: Because your ad appears right above organic search results, potential buyers are more likely to click on it. A high CTR tells Amazon that your product is relevant to specific search queries.

Increase in turnover: A well-thought-out and maintained PPC campaign can result in more sales. Higher sales are seen by Amazon as an indicator of the popularity and relevance of a product, which can have a positive effect on organic ranking.

Collecting customer reviews: More sales through PPC mean more customers who can review your products. Customer reviews are an important factor for organic ranking on Amazon.

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Why PPC campaigns can lead to more organic purchases

The relationship between PPC and organic purchases is closely linked:

Generating trust: PPC ads that appear on the front pages of search results give potential customers confidence. They tend to buy products from sellers who rank more prominently in search results.

Cross-promotion: When a customer clicks on your PPC ad, they land on your product page. Here he can not only buy the advertised product, but also discover and buy other products from your range.

Re-marketing: Through PPC, you can also launch re-marketing campaigns to retarget potential buyers who viewed your products but didn't buy them. This can result in more organic purchases when customers return to buy your product later.

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Why the combination of a well-designed article according to SEO guidelines and PPC campaigns is essential

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To utilize the full potential of Amazon PPC, it's crucial that your product page is well-built and designed according to search engine optimization (SEO) principles. Here are a few reasons why this combination is essential:

Consistency and Credibility: If your PPC campaign and your product page do not harmonize or your product page has not been created SEO-optimized, potential buyers are more likely to be put off and Amazon will rank your listing further down because it is not relevant from the customer's point of view. A professional and SEO-optimized presentation is crucial.

Keyword optimization: Both PPC and SEO depend on keywords. Careful keyword research and optimization on your product page will improve the effectiveness of your PPC campaigns.

Conversion rate optimization (CRO): A well-designed product page can increase the conversion rate, which means that more customers who visit your page are actually buying. This contributes to the profitability of your PPC campaigns.

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The consequences of a poorly laid out article that is advertised with PPC

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Now that we've discussed the benefits of successfully combining Amazon PPC and SEO-optimized product pages, let's take a look at the potential consequences of promoting a poorly designed item with PPC:

Waste of budget: If your product page isn't SEO-optimized and doesn't have good conversion rates, you're wasting your PPC budget. You pay for clicks that don't result in sales.

Negative reviews and returns: Customers who are dissatisfied because of a product page that is not well optimized or a low-quality product tend to leave negative reviews and return products. These reviews & returns can damage your reputation and reduce sales opportunities.

High ACOS (advertising cost of sales): When your PPC campaigns aren't generating sales, your ACOS goes up. This means that your advertising budget accounts for too much of your sales revenue, which affects your profitability.

Poor organic ranking: Poor PPC management can result in poor organic ranking. If Amazon sees that your ads aren't generating purchases, this will affect your ranking.

Overall, the combination of a well-thought-out PPC strategy and SEO-optimized product pages is the key to success on Amazon. With the right implementation, you can not only generate more organic purchases, but also sustainably improve your organic ranking. Remember that investing in quality and relevance always produces the best results.

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We're happy to help you design your product page correctly and create and maintain your Amazon PPC campaigns.

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