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Amazon DSP vs. Other DSPs — Key Differences
Die Amazon DSP (demand-side platform) offers advertisers exclusive benefits compared to other DSPs. While classic DSPs serve various ad networks, Amazon DSP provides direct access to Amazon's own data and premium inventory.
Amazon DSP uses first-party data from the Amazon ecosystem, including buying behavior, product interests, and search queries. Other DSPs often rely on third-party data, which is less accurate and increasingly limited by data protection regulations.
While other DSPs access a wide network of websites and apps, offers Amazon DSP In addition to external inventory, exclusive access to advertising space on Amazon itself, including Fire TV, IMDb and Twitch.
Made possible by integration with Amazon's sales data Amazon DSP high-precision retargeting, e.g. for users who viewed a product but did not buy it. Other DSPs often have less accurate retargeting options.
Amazon DSP works with a managed service or self-service option, while many other DSPs only offer self-service solutions. Amazon DSP also enables both CPM and CPC-based billing, while external DSPs often only use CPM models.
Amazon DSP differs from other DSPs with exclusive access to Amazon user data, premium advertising inventory, and high-precision retargeting. These advantages make the platform particularly attractive for brands that want to target buyers on Amazon and beyond.
