Amazon DSP uses a combination of first-party data, third-party data, and contextual signals to deliver targeted advertising campaigns.
- First-party data:
This data comes directly from Amazon and provides valuable insights into user buying behavior, search histories, and product interactions. They enable precise target group targeting and effective retargeting. - Third party data:
Used in addition to your own data Amazon DSP also third-party data to analyze demographic information, interests, and online activity. In this way, campaigns can be optimized for a wider audience. - Contextual signals:
Considered in addition to user profiles Amazon DSP including the context of websites on which ads are placed. This ensures that advertising appears in a relevant environment.
synopsis
By combining First-party, third-party, and contextual data enables Amazon DSP a highly precise target group approach that helps advertisers to manage their campaigns as efficiently as possible.
