What billing models does Amazon DSP have?

Amazon DSP billing models: CPC, CPM & more explained

The reckoning at Amazon DSP is carried out using various models, which differ depending on campaign goal and budget strategy. Advertisers can choose between cost-per-click (CPC), cost-per-mille (CPM), and programmatic deals to optimally scale their ads.

1st cost per thousand (CPM)

With the CPM model, advertisers pay for 1,000 impressions of their ads. This variant is particularly suitable for branding campaigns, as it guarantees high visibility.

2. Cost per click (CPC)

CPC is more performance-oriented: Here, costs are only incurred when the ad is actually clicked. This enables efficient budget management, particularly for direct response campaigns.

3. Programmatic deals

Advertisers can use Amazon DSP also conclude direct deals:

• Guaranteed Deals: Fixed prices for a guaranteed number of impressions.
• Private Marketplaces (PMP): Access to exclusive advertising inventories with flexible pricing models.

synopsis

Choosing the right billing model depends on individual campaign goals. While CPC is optimized for performance marketing, CPM offers maximum reach. Anyone looking for exclusive access to premium inventory benefits from programmatic deals.