Black Friday: How GenAI supports retailers

Black Friday has established itself as one of the most important days in retail. Discounts, special promotions and the hunt for bargains attract millions of customers to stores and online shops every year. But in the midst of this unprecedented hustle and bustle, retailers must act efficiently, precisely and in a customer-oriented manner more than ever. Right here comes Generative Artificial Intelligence (GenAI) into the game. GenAI is revolutionizing the way retailers are prepared for Black Friday by streamlining the entire process from planning to implementation.

1. Personalization of offers

Customer centricity is key to standing out from the competition. GenAI can create individual recommendations based on data from past buying behavior, interests and current trends. In this way, customers not only see random offers, but also exactly the products that really interest them.

• example: An online retailer could use GenAI to analyze which products a customer was looking for or bought in the last year and suggest targeted discounts for these or similar items before Black Friday.

2. Optimizing pricing

The right pricing strategy is critical to maximizing sales and profits on Black Friday. GenAI-powered tools can combine historical sales data, competitive analysis, and real-time market trends to create dynamic pricing models.

• Retailers can thus ensure that their prices are competitive without jeopardizing their margins. GenAI also helps to determine the optimal time for price changes.

3. Efficient warehouse management

Warehousing is one of the biggest challenges during Black Friday season. Overstocks or understocks can quickly lead to financial losses. GenAI supports retailers by providing accurate forecasts of demand and inventory.

• With GenAI, retailers can manage their inventory so that top products are available without unsold goods becoming a problem later on.

4. Improving customer service

Customer service is often overloaded on Black Friday. Shine here AI chatbots, created by GenAI've become more intelligent and interactive. You can answer frequently asked questions, check order status, and even provide personalized product recommendations — 24/7.

• Customers get quick answers while the support team can focus on more complex issues.

5. Creative advertising campaigns

GenAI can help create advertising materials such as banners, social media posts, or product descriptions. It generates creative content that is not only appealing but also SEO-optimized.

• For example, a retailer could have an advertising slogan or campaign developed in seconds that is precisely tailored to the target group.

6. Analyzing buying behavior in real time

During Black Fridays Trends often change at lightning speed. GenAI analyses customer behavior in real time and provides retailers with recommendations for adapting their strategies.

• If a particular product suddenly gains popularity, the retailer can, for example, increase advertising spending or activate additional inventory.

Black Friday 4.0 with GenAI

Generative AI offers retailers a variety of options to Black Friday to make it even more successful. It helps to personalize offers, optimizes processes and helps to better understand customer needs. Especially at a time when competition is fiercer than ever, GenAI can provide a decisive advantage.

With the integration of GenAI, Black Friday will not only be more profitable, but also more efficient and customer-oriented — a win for retailers and buyers alike.

Key words: Black Friday, GenAI, trade, customer service, pricing, inventory management, advertising campaigns, personalization

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