The best keyword research for Amazon

Table of contents

1. Introduction to keyword research
2. Why is keyword research on amazon so important?
3. The basics of keyword research for Amazon Seller
4. Keyword research tools and methods
5. WDF*IDF and its significance for Amazon SEO optimization
6. Common mistakes when researching keywords
7. Conclusion

1. Introduction to keyword research

If you are Amazon Seller If you want to be successful, the right keyword research is a decisive factor. Keywords are the bridge between your products and potential buyers. A strategic Amazon SEO optimization helps you increase your visibility and increase your sales figures.

2. Why is keyword research on amazon so important?

Unlike Google, buyers search for amazon specifically for products. This means that choosing the right keywords has a direct impact on your sales opportunities. Products that are optimized for relevant search terms are displayed more frequently and therefore bought more frequently.

3. The basics of keyword research for Amazon Seller

To start keyword research, you should understand your customers' search intent. Ask yourself:

• What terms do buyers enter to find my product?
• Are there any synonyms or related terms?
• Which keywords are my competitors using?

It's important to consider both main keywords (such as “Bluetooth headphones”) as well as long-tail keywords (such as “Bluetooth headphones with noise canceling”).

4. Tools and methods for keyword research

To find relevant keywords for your products, you can use the following tools:

1. Amazon search suggestions: Autocomplete shows popular search terms.
2. Keyword tools: Platforms such as Helium 10, Jungle Scout or Sonar offer specific data on amazon-Keywords.
3. Competitive analysis: Analyze your competitors' listings. See which terms are used in their titles, bullet points, and descriptions.
4. Google Trends: Check which keywords are outside of amazon are popular right now.

5. WDF*IDF and its significance for Amazon SEO optimization

The WDF*IDF analysis (Within Document Frequency* Inverse Document Frequency) is a method for optimizing your texts. It helps maximize the relevance of keywords in your listing without exaggerating.

• WDF (Within Document Frequency): Shows how often a keyword appears in your listing.
• IDF (Inverse Document Frequency): Measures how relevant a keyword is compared to other listings.

By using your keywords in titles, bullet points, descriptions, and backend keywords in a balanced way, you ensure that your product is suitable for amazon-Search engine is optimized.

6. Common mistakes when researching keywords

1. Over-optimization: Too many keywords in the listing can have a negative impact.
2. Wrong prioritization: Focus not only on generic terms, but also on specific long-tail keywords.
3. Ignore backend keywords: Use the backend keyword field efficiently to accommodate additional search terms.

7. Conclusion

Keyword research is the foundation of successful Amazon SEO optimization. As Amazon Seller You should regularly analyze and update your keywords. By strategically using relevant terms in your listings, you increase the visibility of your products and increase your sales figures. Use tools, analyze your competitors, and don't forget to use the WDF*IDF method to get the best results.

Use keywords effectively — for your success on Amazon!

‍

If you have any questions about our blog posts, our repricing software or our consulting solutions, please contact us at:

email: support@metaprice.de

‍Telephone: 0214/33010250

Whatsapp: 0163/2202270

About our free test accounts:

‍Free test account for our Amazon Repricer

‍Free test account for our eBay Repricer‍

‍Free test account for our Kaufland Repricer

‍