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Amazon ranking update: The 4 biggest changes you need to know NOW!

March 12, 2025
3 minutes

Amazon is changing the game: If you don't act now, you lose visibility and revenue! 🎯

Amazon has its Ranking algorithm silently and quietly reworked, and the impact is huge. Sellers who don't adapt could soon experience massive losses in visibility and revenue.

But don't panic — anyone who knows the new rules of the game and implements them cleverly can Bring its products forward in a targeted man. Here are the four key changes you need to consider NOW:

🔥 1. Organic sales are more important than ever

Amazon prefers products that are also Without advertising budget Sell well. The Algorithm Rewards Natural Purchase Histories, which means:
💡 The better your conversion rate without ads, the higher your ranking.

📌 Tip: Optimize your product detail page with strong images, compelling bullet points, and a clear sales strategy.

🌍 2. External traffic is a real game changer

Amazon not only wants to keep customers on the platform — but also Attract new buyers from outside. That means:
🚀 Products that receive traffic via social media, blogs or influencers are ranking higher.

📌 Tip: Build a Strategy to Target external visitors to your Amazon listings To manage, for example, via Facebook Ads or TikTok.

🏆 3. Seller performance comes into focus

The quality of your Seller accounts Now plays an even bigger role in your ranking. This includes:
Product reviews — More positive reviews = higher trust.
Return rate — Fewer returns = better ranking.
Delivery speed — Quick delivery increases your visibility

📌 Tip: Ensure excellent customer service and optimize your fulfillment strategy!

🎯 4. PPC loses sole dominance

Don't worry PPC remains an important partto move products forward. But:
📉 With ads alone, you won't be able to permanently reach the top.

Amazon is increasingly relying on a Holistic Strategy, at Organic Traffic, External Visitor Flows, and Seller Performance Dominate the ranking.

📌 Tip: Use PPC in a targeted manner — but don't rely solely on it. Develop a sustainable strategy that ensures long-term visibility.

Act now before it's too late!

Gone are the days when you could only rely on PPC. If you want to sell successfully in the future, you should now:
✅ Your listings SEO optimization.
✅ Use external traffic strategically.
✅ Continuously improve your seller performance

Amazon has changed the rules — adapt yourself before you drop in the ranking! 🚀

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