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Amazon has recently introduced measures that restrict access to product reviews. These changes are causing discussion and raising questions: Why is this happening? What impact does it have on the marketplace?
Amazon wants to protect the integrity of its rating system. In the past, there have been issues with fake reviews and unethical practices that have undermined customer trust in the system. Through the new rules, Amazon wants to ensure that reviews are authentic and come from real buyers.
Buyers may find it more difficult to obtain comprehensive information about products. Sellers are faced with the challenge of collecting fewer reviews, which could affect their visibility on the platform. In the long term, however, this should improve the quality of reviews.
The restrictions primarily affect products in categories with high competitive pressure and potentially manipulable reviews. In particular, new or low-rated products could suffer from these changes.
In order to continue making well-founded purchase decisions, buyers can draw on alternative sources such as external test reports or social media recommendations. They should also focus on reviews that are detailed and comprehensive.
Reactions to the new measures have been mixed. While some users welcome efforts to be more transparent, others are concerned that legitimate reviews could suffer under the new rules.
Amazon limits access to reviews to improve the quality and reliability of the review system. For buyers and sellers, this means adapting their strategies to remain successful in a changing environment.
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