AMAZON SEO

Amazon SEO: The path to top seller status

What Does Amazon mean SEO?

Amazon SEO optimization means that the most important listing components are coordinated in such a way that every potential customer gets your product suggested with their search query. This result is achieved by matching the product images and videos with the title, bullet points and description and highlighting the most important product features there. Of course, careful competitor and keyword research is also part of good SEO optimization and can ultimately be decisive whether YOUR product is displayed when you enter certain search queries or not.

How do we go about it?

We first divide the listing to be optimized into three different areas, which are then developed and analyzed by our team.

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1. Relevance:
How comprehensive is my product description for the customer's search query?

• Keywords in product title, bullet points, product description, backend keywords
• High-quality product photos and product videos in marketplace language
• additional data maintenance in Amazon Seller Central via flat file

2nd performance:
How does the search engine — the Amazon A9 algorithm — rate performance My product presentation on metrics?

• Product price
• Delivery time (FBM vs. FBA vs. PRIME by Seller) and shipping costs
• No violations of Amazon guidelines (green seller account)
• Amazon BSR/Ranking in the Bestseller List
• Active Review Management
• Dealer reviews — quantity and quality, are they actively requested?
• ASIN: Product reviews
• Response time to customer inquiries
• Returns and complaint management
• General customer satisfaction and listing metrics
• CTR — click-through rate
• Bounce rate & time on site
• CR — conversion rate

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“Excursion:
Direct Factors or Metrics”

The direct relevance performance factors are an integral part of the evaluation in Amazon's search engine (Amazon A9 algorithm).

“Excursion:
Indirect Factors or Metrics”

The indirect relevance performance factors are not part of Amazon's search engine (Amazon A9 algorithm) that directly influence the ranking. However, these metrics influence the product indirectly, so that these metrics have a decisive influence on the monetary success of a product.

‍3. OffPage:
Which part of the total views comes from other platforms, which parts and which generate revenue or added value?

• Generate external traffic
• Google
• forums
• Blogs, newspapers, public relations
• social media
• TV commercial — Second Screen

What does it cost to revise SEO-relevant product information?

We charge 99€ net for each existing SKU that is to be revised - with no further or hidden additional costs.

In return, you will get the following reworked:

titles

Bulletpoints

Keywords

Description

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The price does not include the revision of product images or your A+ content. #

For a complete new product listing, the prices vary depending on the effort and content provided.

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If you have any questions about Amazon SEO, or would like an individual offer tailored to your product portfolio, feel free to get in touch:

tel. 0214 33010250

WhatsApp: 0178 8737618

email: consulting@metaprice.de