AMAZON DSP

Optimize your Amazon ads and increase your sales

With Amazon DSP, you give yourself the opportunity to reach the target groups for your products outside the Amazon platform by advertising specifically for Amazon customers on other websites. With our know-how, we help you make your ads as profitable as possible.

The advertising media for Amazon DSP

• Standard display ads

• Dynamic e-commerce ads

• Video ads

An example presented in simplified form as an introduction

Would you like us to set up campaigns for the self-made vacuum cleaner bags that you sell on Amazon and show them to potential customers who are interested in vacuum cleaner bags and visit other websites?

With the help of Amazon DSP, we can display your ads on all websites that provide advertising space for third-party providers through bidding processes, such as Bild.de (third party) or IMDP (Amazon).

The Amazon DSP system recognizes from user behavior whether there is interest in vacuum cleaner bags and whether any have already been purchased.

If this is the case, the software automatically offers the website operator an amount X according to the specification, so that our ad, if we were the highest bidder, is played and the customer clicks on your Amazon product.

Amazon DSP is NOT the same as Amazon Display Ads

The topic of Amazon DSP is much more complex than normal advertising campaigns on Amazon, which is why we will of course offer you a detailed information meeting in advance.

Amazon DSP is available to all sellers, vendors, and companies, even if you don't have an account on Amazon yet — the The minimum budget for Amazon DSP campaigns is $50,000, When you book directly through Amazon's managed service.

That The minimum budget that we require is 5,000€ And that in a specific product segment. This means that we discuss fundamentally why DSP makes sense for this product, what goals are being pursued with this campaign type and why it is the right advertising medium for this purpose.

For smaller budgets, we recommend making full use of Sponsored Products, Display and Brand Ads beforehand.

Objectives

Possible goals could be brand awareness, i.e. to increase brand awareness of the brand in general. Another possible goal could be to sell off a product at the end of the product life cycle or season and target bargain hunters in return.

A much more complex case may be that only customers are addressed who should be female and aged 35-49 years. In addition, the display should only be controlled if the device is an iPhone or iPad. Even the place of residence can be narrowed down for the ad, for example if the service is only available in a specific region.

The ability to address customers directly and significantly limit the large wastage of marketing, in particular advertising, is the huge advantage of this advertising format and shows the power of the advertising format in the next section.

We would be happy to explain what audience, pixels and simple pixels are all about in a personal conversation.

There are the following Amazon target groups:

• Demographic target groups:
  > 35—44, female
  > 65+, male
• Interest-based target groups:
  > Technology
  > Vehicles
  > Literatura
• Lifestyle target groups:
  > Online Grocery Shoppers
  > Hippster
• Target groups by life events:
  > Get married
  > Change of living situation (home, job)
  > new pet owner
• In-market target groups:
  > Luxury fragrances for men
  > Women's sports underwear
• Device Target Groups (Device or Browser)
  > iPad
  > Firefox
• channel-based target groups
• user-defined target groups

Questions that should be asked beforehand

• Which target group do I want to reach with my campaign?
• What budget can I spend?
• In which time frame should the campaign be launched?
• Is my inventory sufficient? How quickly can I get back deliveries?
• Which platforms should my campaign be played on?
• What is the goal of my campaign? Are there multiple goals?
• How is success measured and what are the target figures?
• Am I using self-service, Amazon as a partner, or an experienced agency?

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If you would like to learn more about Amazon DSP, or simply have any questions, feel free to contact us:

tel. 0214 33010250

WhatsApp: 0178 8737618

email: consulting@metaprice.de