How is Amazon DSP different from Amazon Sponsored Products?

Amazon DSP and Amazon Sponsored Products are both advertising platforms offered by Amazon, but they differ in how they work and how they can be used.

Amazon DSP (Demand-Side Platform) is a comprehensive advertising platform that enables advertisers to place display, video, and audio ads on Amazon and beyond the Amazon network. Amazon DSP offers advanced targeting options based on user behavior, interests, and demographics. It also enables retargeting and reaching target groups who have not yet come into contact with a brand on Amazon.

In contrast, concentrates Amazon Sponsored Products More about placing product ads directly on Amazon. These ads appear in search results and on product detail pages and are designed to target buyers who are already showing interest in a product. Sponsored Products are easier to use and rely on a simple cost-per-click (CPC) structure.

So the main difference lies in the range and the targeting options: Amazon DSP offers more flexibility and more comprehensive options for reaching out to customers, while Sponsored Products enables targeted advertising for products directly on the Amazon platform.

For a detailed overview and further information about Amazon DSP, visit this page.

Summary:
Amazon DSP offers expanded targeting options and wider reach, while Amazon Sponsored Products enables focused product promotion within the Amazon platform.

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