How secure is my data on Amazon DSP?

The security of user data is a central aspect of Amazon DSP. Advertisers rely on this demand-side platform to run targeted advertising campaigns while maintaining privacy policies and security measures.

Amazon DSP Privacy and Security

Amazon DSP uses extensive protective measures to secure advertisers' and users' data. This includes:

• Encryption technologies: All data transfers are carried out using secure encryption methods to prevent unauthorised access.
• Anonymized user data: Personal information is not shared directly, but replaced by pseudonymized and aggregated data.
• Strict compliance requirements: The platform complies with international data protection standards, including GDPR and CCPA.
• Access controls: Only authorized users have access to sensitive campaign data.

Advertising data and user protection

‍Amazon ensures that the Amazon DSP collected data can only be used to improve advertising performance. Advertisers do not have direct access to personal information, but only receive anonymized analyses. There are also mechanisms for Visibility and control: Users can manage their advertising preferences and disable personalized advertising.

‍synopsis

Amazon DSP relies on modern encryption, data protection compliance and anonymized data processing to ensure maximum security. Advertisers benefit from data-driven advertising opportunities without violating data protection regulations.