How long it takes for a campaign to go live on Amazon DSP Depends on several factors. In general, approval takes between 24 and 72 hours, but may vary depending on campaign type, advertising material review and target group selection.
Important factors for approval time
- Advertising material testing
- Amazon Reviews ad content for compliance with advertising policies.
- Violations of the guidelines may result in delays or rejection.
- Target Group Selection & Targeting
- The more specific the targeting, the longer it can take to process.
- Retargeting campaigns often require more time to analyze data.
- Manual or programmatic booking
- Self-service campaigns are live faster than managed service bookings.
- Managed Service is subject to additional verification by Amazon.
- Approval by Amazon
- After successful verification, the campaign is automatically started.
- Delays often occur during busy advertising periods.
How can you speed up the process?
- Comply with guidelines: Check in advance whether the ads comply with Amazon Standards.
- Submit early: Submit at least 72 hours before the scheduled start.
- Use standardized creatives: Amazon-certified advertising materials are approved faster.
The release of a Amazon DSP-Campaign usually lasts 1 to 3 days, depending on advertising material review, targeting and booking type. Careful planning and compliance with guidelines help to avoid delays.
