How can I segment my audience on Amazon DSP?

Die Target group segmentation is a central part of every successful advertising strategy. With Amazon DSP advertisers can define precise target groups based on various data sources and user signals in order to effectively display their advertisements.

1. Types of audience segmentation on Amazon DSP

a) Demographic segmentation

• Age, sex, income and marital status
• Example: advertising luxury products targeted at high-income buyers

b) Behavior-based segmentation

• Purchase history, browsing behavior, and interactions with ads
• Example: Users who have recently searched for sports equipment

c) Interests and lifestyle segmentation

• Users with specific preferences and hobbies
• Example: Reach out to tech enthusiasts for new gadgets

d) Contextual segmentation

• Ad placement based on current website or app content
• Example: fashion ads on fashion blogs

e) Retargeting & Lookalike Audiences

• Reaching customers who have already interacted with a brand
• Create similar target groups based on existing customer profiles

2. Benefits of audience segmentation on Amazon DSP

• Higher conversion rates through targeted communication
• More efficient use of budget through precise targeting options
• Better brand recognition through relevant ad placement

synopsisThrough the strategic use of Amazon DSP advertisers can identify and address highly relevant target groups. This leads to better campaign results and optimal use of the advertising budget.