Creating a seller account with amazon is easy and uncomplicated. To sell on the world's largest online marketplace, you need to follow a few steps. Here are detailed instructions:
- Registration on Amazon Seller Central: First, visit the Amazon Seller Central-Web site (https://sellercentral.amazon.de) and click on the “Register Now” button. You'll need an Amazon account to sign up. If you don't already have one, you can create a new one.
- Account type selection: There are two main types of seller accounts:
- Individual seller account: For sellers who want to sell less than 40 items per month. There are no monthly basic fees here, but a fee is charged per item sold.
- Professional Seller Account: For sellers who want to sell more than 40 items per month. This type of account requires a monthly fee but offers additional benefits, such as advanced sales statistics and the ability to access specific Amazon programs, such as Amazon FBA (Fulfillment by Amazon).
- Provide your business information: You must provide details about your business, including:
- Legal form of the company: sole proprietorship, GmbH or others.
- Bank account: A valid bank account to pay out your earnings.
- Tax information: A tax ID or sales tax ID, depending on the country and business model.
Amazon requires this information for verification and to ensure that all transactions are processed properly.
- Selection of shipping and payment options: You must specify how you would like to ship your products. Amazon offers two options:
- Self-delivery: They ship the products directly to the customer.
- Fulfillment by Amazon (FBA): Amazon takes care of the storage, shipping, and customer service for your products. This is particularly useful if you want to sell larger quantities or focus on shipping worldwide.
- Create a product listing: Once your account is active, you can list your products on Amazon. There are several ways to add products:
- Manually if you only have a few items.
- Through a file upload feature or an API if you want to list many products at once.
- Optimize your offerings: Be sure to optimize your product offerings by using descriptive titles, concise descriptions, and high-resolution images. This increases the visibility of your products and improves your chances of being found by potential buyers.
- Monitor and grow your business: After setting up your seller account, you can monitor your sales and orders from the Seller Central dashboard. Use comprehensive analytics tools to track your performance and optimize your strategy.
Tip: Die Amazon marketplace data analysis can help you to optimize your offers in a targeted manner and to make prices competitive. A platform such as Metaprice.io provides valuable insights into current market developments, competitors' pricing strategies and helps you make your offerings profitable.
Through this continuous analysis, you can make the best pricing decisions and increase your visibility — a critical factor for success on Amazon.
With these steps, you can successfully set up a seller account with Amazon and benefit from the extensive opportunities that the marketplace offers.
