How repricing works in detail
- Data collection and market analysis:
Repricing software continuously monitors competitors' prices, market conditions, and your own product data. Important factors such as supply, demand and price elasticity are analysed. - Rule-based pricing:
Traders define individual rules for calculating prices, such as minimum and maximum prices, profit margins, or specific market strategies. These rules form the basis for automated adjustments. - Automatic price update:
Based on the collected data and the established rules, the price is automatically adjusted. This can be done in real time, allowing traders to react immediately to market changes. - Optimizing the market position:
Through targeted price changes, retailers can Buy-box algorithm from platforms such as Amazon and increase their visibility. At the same time, they keep control of their margins and prevent losses due to excessive price reductions.
