How do I create a campaign on Amazon DSP?

Creating a campaign on Amazon DSP takes place in several steps to enable targeted programmatic advertising. The platform offers comprehensive targeting options that enable advertisers to reach relevant audiences both on and off Amazon.

1. Define campaign goal

First, it is necessary to determine the main goal of the campaign. Possible goals include:

• Increasing brand awareness
• Increase conversions
• Retargeting existing customers

2. Target group segmentation

‍Thanks to the extensive database of Amazon DSP Can advertisers target groups based on:

• Demographic characteristics
• Buying behavior
• interests
• Retargeting strategies

segment precisely.‍

3. Selecting the ad format

‍The platform supports various advertising formats, including:

• Display Ads
• Video ads
• Audio Ads

4. Bidding Strategy and Budgeting

‍Choosing the right bidding strategy is crucial. Advertisers can choose between CPM (cost per mille) and vCPM (visible impressions).5. Campaign launch and optimizationOnce set up, the campaign is monitored and continuously optimized through A/B testing and bid adjustments.

‍synopsis

‍One Amazon DSP Campaign requires a clear strategy and targeted targeting. Optimum results can be achieved through data-driven programmatic advertising.