Which audiences can I reach with Amazon DSP?

With Amazon DSP advertisers can precisely address a wide range of target groups. The platform uses extensive first-party data from Amazon to identify users with high purchase intent and advertise them in a targeted manner.

Amazon DSP Targeting Options

Amazon DSP offers various methods for targeting:

1. Demographic targeting: Age, sex, income and marital status
2. Contextual targeting: Advertising based on relevant websites and content
3. Behavioral targeting: Users are addressed based on their browsing and buying behavior
4. Retargeting: Re-engage visitors who have already interacted with a product
5. Lookalike Audiences: Find users who are similar to existing customers

Benefits of Amazon DSP Targeting

• Accurate database: Access to Amazon's buyer data for exact target group identification
• Cross-platform: Advertising on Amazon, third-party websites, and mobile apps
• Detailed analysis: Performance tracking for data-based optimizations

synopsis

‍With Amazon DSP advertisers reach their target groups through sophisticated targeting techniques based on Amazon's comprehensive user data. Campaigns can be specifically optimized through strategic retargeting, lookalike audiences and behavioral targeting.