Which advertising formats does Amazon DSP support?

Amazon DSP offers a variety of advertising formats that are specifically designed to maximize reach and conversion rate. Advertisers have the option to use both display and video ads to reach targeted, relevant target groups.

1. Display ads

These formats appear on Amazon as well as on external websites and apps. They include:

• Standard Display Ads: Classic banner ads with flexible design.
• Dynamic eCommerce Ads: Automated ads that dynamically adapt based on user behavior.
• Responsive eCommerce Ads: Automatically adapt to different screen sizes.

2. Video ads

‍Video ads can be used to effectively convey emotional messages. Amazon DSP provides:

• In-stream video ads: Played before, during, or after video content
• Outstream Video Ads: Appear in editorial content, social feeds, or mobile apps.

3. Audio Ads

‍Designed specifically for Amazon Music to reach users while listening to music.

‍4. Over-the-Top (OTT) Ads

‍This type of ad is aimed at viewers of streaming services such as Prime Video. They appear as unskippable commercials on connected TVs.

‍5. Remarketing ads

‍This form of advertising makes it possible to target users who have already shown interest in certain products or categories.

‍synopsis

‍The advertising formats of Amazon DSP offer flexible options for addressing target groups. Display, video, audio and OTT ads can be used to implement targeted campaigns with high relevance.