Try our repricing software today.
Automatic price adjustment in minutes!
Fair compensation models
Can be canceled at any time
Amazon DSP (Demand Side Platform) is a powerful programmatic advertising platform that enables brands to use high-precision targeting and automated ad placements. But what advantages does it offer Amazon DSP concretely?
By accessing extensive first-party data from Amazon, advertisers gain detailed insights into users' buying behavior, interests, and search behavior. This makes it possible to target potential customers who already show an intent to buy.
A big advantage of Amazon DSP is that ads can be placed not only on Amazon itself, but also on external websites and apps. This significantly expands the reach and ensures a holistic marketing strategy.
Thanks to AI-supported algorithms, campaign performance is analyzed and optimized in real time. This allows advertisers to ensure that their budgets are used efficiently and that ads reach exactly the right target groups.
Amazon DSP supports a wide range of advertising formats, including display, video, and audio ads. This enables flexible and creative brand presentation across various channels.
With Amazon DSP can be targeted at users who have already interacted with a product or brand. This increases the likelihood that they will complete the purchase, which significantly improves the conversion rate.
Amazon DSP offers a powerful solution for targeted, data-driven advertising. Through precise targeting, wider reach and intelligent optimization, advertisers benefit from maximum efficiency and higher advertising impact.
