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In order to Amazon DSP To successfully launch advertising campaigns, certain minimum requirements must be met. These include budget, targeting options and creative advertising media.
Amazon DSP requires a minimum budget, which varies depending on the campaign type. Self-bookers often require a monthly budget of at least 10,000€, while managed service customers should expect higher requirements.
To launch a campaign, advertisers must precisely define their target audience. Amazon DSP provides first-party data, demographic filters, and lookalike targeting to attract relevant buyers.
All advertising must comply with Amazon's guidelines. This includes banners, video ads, and dynamic ads with well-defined specifications for resolution, format, and size.
Amazon DSP recommends a running time of at least four weeks to effectively evaluate performance and make adjustments. Continuous optimization based on KPIs is essential.
Who about Amazon DSP wants to advertise, should provide a sufficient budget, precise targeting and compliant advertising materials. A well-thought-out strategy maximizes the success of the campaign.
