What are the creative guidelines for ads on Amazon DSP?

advertisers who talk about Amazon DSP To advertise, you must follow certain creative guidelines to ensure high ad quality and maximize your conversion rate. These requirements include design, content, format, and technical specifications.

1. Ad formats and file specifications

Amazon DSP supports various advertising formats, including display, video, and audio ads. These formats must meet the following requirements:

• Display Ads: JPG, PNG, or GIF with a minimum resolution of 72 dpi
• Video ads: MP4 or MOV, max 500 MB, at least 24 fps
• Audio Ads: MP3 or WAV with a recommended bit rate of 192 kbps

2nd Design and layout requirementsSo ads on Amazon DSP To achieve maximum effect, the following design guidelines should be met:

• Clear visual hierarchy: Important elements such as brand logo and call-to-action (CTA) must be clearly visible.
• High-quality images and videos: Blurry or pixelated media are rejected.
• Consistency with brand identity: Colors and fonts should match the corporate identity.

3rd Content guidelines for high advertising impactNot all content is on Amazon DSP allowed. Here are the key guidelines:

• No misleading or deceptive advertising claims
• No excessive use of capital letters or special characters
• No offensive or controversial content
• Clear and unambiguous wording

4th Call-to-action and user interactionA convincing call-to-action (CTA) is essential for a high click-through rate. Effective CTAs are:

• “Buy now”
• “Learn more”
• “Discover now”

The CTA should be placed in a highly visible position and contain a clear call to action.synopsisThe creative guidelines for Amazon DSP help advertisers design appealing ads that meet quality requirements and improve performance. If you comply with these guidelines, you can reach your target group in a targeted manner and achieve a higher conversion rate.