What types of repricing are there?

Repricing is a decisive factor for retailers who want to dynamically adjust their prices and remain competitive. There are different types of repricing, each designed for different strategies and goals. The following is a detailed overview:

‍

1. Manual repricing

With manual repricing, retailers adjust the prices of their products independently. This is often done based on market observations, experience and our own price calculation.
advantages:

• High level of control over price changes
• Suitable for small assortments

Disadvantages:

• Time-consuming for large product catalogs
• Does not react quickly to market changes

2. Rule-based repricing

With rule-based repricing, the retailer sets specific rules that are automatically executed by software. For example, these rules could be:

• “Always set my price 1% cheaper than the cheapest competitor.”
• “Keep my price 5% above the lowest offer when I offer Prime shipping.”

advantages:

• More efficient than manual repricing
• Adaptable to individual business goals

Disadvantages:

• Limited flexibility in complex market situations

3. Dynamic repricing (algorithmic)

Dynamic repricing is based on algorithms that analyze market trends, demand, competitive prices and other factors in real time. Prices are automatically adjusted to achieve the optimal balance between profit margin and competitiveness.

advantages:

• Ideal for large product catalogs
• Make the most of data and automation
• Reacts quickly to market changes

Disadvantages:

• Requires powerful repricing software
• Higher costs than manual or rule-based repricing

4. Repricing on platforms such as Amazon

Platforms such as Amazon have special requirements and mechanisms for repricing. Here is the so-called Buy-box price at the center. Retailers must strategically adjust their prices to win the coveted buy box and maximize sales opportunities.

‍