How much does it cost to use Amazon DSP?

The costs of Amazon DSP vary depending on campaign type, budget and target group. There are two main models:

1. Self-service model: Advertisers manage their campaigns independently and have full control over the budget. There is usually a minimum budget of 10,000€ up to 20,000€ per month.
2. Managed service model: Amazon takes care of campaign management, but sets a minimum budget of at least 50,000€ per campaign ahead.

Billing is carried out either according to CPM model (thousand-contact price) or the CPC model (cost per click). Depending on the competition and target group, prices can vary significantly. Which factors influence costs?

• Audience targeting: The more specific the target group, the higher the costs.
• advertising placement: Ads within Amazon are often cheaper than on external websites.
• ad format: Video and display ads have different cost structures.
• Seasonal variations: Prices rise during peak times (e.g. Christmas).

synopsis

Die Amazon DSP-Costs depend heavily on the chosen model and campaign settings. While self-service is suitable for smaller budgets, the managed service model requires higher investments. Careful planning and optimization helps to use advertising spending efficiently.

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