Can I also run video ads with Amazon DSP?

Yes, with Amazon DSP advertisers can place high-performance video ads. These make it possible to reach customers specifically on Amazon itself and on external websites and apps in the Amazon network.

Types of video ads on Amazon DSP

1. In-stream video ads: Appear before, during, or after the main content of a video.
2. Outstream video ads: Are placed outside of video content on websites or mobile apps.
3. Over-the-top (OTT) video ads: Available specifically for streaming services such as Amazon Prime Video.

Benefits of video ads with Amazon DSP

• Targeted targeting: Using first-party data for personalized advertising.
• Increased range: Advertising on Amazon and external premium websites.
• Measurable results: Detailed analyses of campaign performance.
• Retargeting options: Reaching out to users who have already shown interest.

synopsis

Amazon DSP offers powerful video ad formats with precise targeting. Advertisers benefit from wide reach, data-based strategies, and measurable results.