Can I also advertise outside of Amazon with Amazon DSP?

Yes, with Amazon DSP (demand-side platform), advertisers have the option of placing targeted ads not only on Amazon, but also on external websites, mobile apps and streaming platforms. This means that companies can display their advertising messages across the Amazon advertising network and reach potential customers at various touchpoints.

Benefits of external advertising with Amazon DSP

• Expanded range: Place ads on premium sites and apps that are accessible through the Amazon ad network.
• Precise targeting: Use exclusive Amazon data to target relevant target groups based on buying behavior, interests, and demographic characteristics.
• Cross-channel retargeting: Reach users who have already shown interest in your products and drive them to convert in a targeted manner.
• Different ad formats: From display to video to audio ads — use the full range of digital advertising.
• Programmatic advertising: Automate and optimize your bidding strategies in real time for maximum efficiency.

synopsis

With Amazon DSP brands can increase their visibility far beyond the Amazon platform. Thanks to precise targeting and high-quality placements on external websites, an effective customer approach is ensured. This advertising strategy is particularly suitable for brands with performance goals and a long-term branding strategy.