No Amazon DSP Is not exclusively available to sellers on Amazon. The platform is available to Amazon retailers as well as brands, agencies and companies that want to display their advertisements in a targeted manner.
Who can Amazon DSP Use?
- Amazon sellers & vendors: Brands and retailers who sell products directly via Amazon.
- External companies & agencies: Even companies that are not listed on Amazon can Amazon DSP Place targeted advertising on Amazon and external websites.
- Brands with direct customer contact: Companies that are looking for a strong target group approach benefit from Amazon's exclusive data for target group analysis.
What are the benefits Amazon DSP?
- Targeted targeting: Thanks to extensive Amazon Data, advertisers can address target groups based on buying behavior and interests.
- Cross-platform advertising: Advertising appears not only on Amazon, but also on external websites and apps in the Amazon Advertising Network.
- Efficient retargeting: Remarketing allows users who have already shown interest in products to be addressed again.
- Various ad formats: From display ads to video ads to dynamic e-commerce ads Amazon DSP Numerous advertising options.
synopsis
Amazon DSP Is not limited to Amazon sellers, but is open to all companies who want to benefit from Amazon's powerful advertising opportunities. Anyone looking for a targeted advertising strategy with precise targeting should definitely consider the platform.
