Does Amazon DSP offer retargeting options?

Retargeting is a powerful strategy in programmatic advertising to retarget users who have already shown interest in a product. Amazon DSP offers extensive retargeting options to reach potential customers in a targeted manner along the entire customer journey.

How does retargeting work with Amazon DSP?

With Amazon DSP advertisers can target users who, for example, have visited a product detail page, added a product to the shopping cart or browsed through a specific category but have not yet completed a purchase. These users are addressed again through programmatic advertising via display and video ads on Amazon itself as well as on external websites and apps.

Types of retargeting with Amazon DSP

1. Site retargeting: Users who visited a product page or category but didn't convert
2. Shopping cart retargeting: Customers who added a product to their shopping cart but didn't buy it.
3. Customer list retargeting: Using first-party data for targeted campaigns.
4. Cross-screen retargeting: Reaching users via various devices.

Benefits of Retargeting with Amazon DSP

• Higher conversion rates by addressing interested users in a targeted manner.
• Data-driven targeting with exclusive Amazon insights.
• Automated campaign management for maximum efficiency.
• Wide range on Amazon and external websites.

synopsis

‍Retargeting with Amazon DSP is an effective way to reactivate potential buyers in a targeted manner and increase the conversion rate. Through intelligent use of Amazon data and programmatic display, personalized advertising campaigns can be efficiently designed.