Amazon SEO vs. Google SEO — What's the difference?

Table of contents:

1. initiation
2. What is Amazon SEO?
3. What is Google SEO?
4. The differences between Amazon SEO and Google SEO
   • a. Search intent
   • b. Ranking factors
   • c. Algorithm
   • d. Keywords and their use
5. How to as Amazon Seller benefits from Amazon SEO
6. Conclusion

1. Introduction

In the world of e-commerce, understanding the right search engine optimization (SEO) is crucial to increase the ranking and visibility of your products. Especially for Amazon Seller is Amazon SEO an essential part of their strategy. But how is it different Amazon SEO of Google SEO? In this blog post, we'll take a detailed look at these two types of search engine optimization and explain the key differences.

2. What is Amazon SEO?

Amazon SEO refers to optimizing product pages to rank higher in search results for amazon to achieve. The focus is on increasing the visibility of the products and ensuring that they are easily found by potential buyers. Key factors include keyword optimization, product images, reviews, and sales figures. Amazon SEO is heavily focused on direct sales, as it directly influences sales.

3. What is Google SEO?

Google SEO refers to optimizing a website to be in the organic search results of google to achieve a better ranking The focus here is on both on-page and off-page factors. The goal is to generate traffic, gain the trust of users and place a page on the first page of Google in the long term. In contrast to Amazon SEO Does it work at Google SEO not only to sell directly, but also to build up the authority and reach of a site.

4. The differences between Amazon SEO and Google SEO

a. Search intent

The biggest difference between Amazon SEO and Google SEO is the search intent of users. With Google SEO Users often search for information, while at Amazon SEO users have an intent to buy. Amazon Seller must therefore ensure that their product pages address the needs of buyers, who are usually looking for a specific product.

b. Ranking factors

The ranking factors for Amazon SEO and Google SEO are significantly different. With Amazon SEO Factors such as sales figures, reviews and click rate are particularly important. Google SEO On the other hand, it also assesses backlinks, loading speed and the overall user experience of a website.

c. Algorithm

Amazon SEO is based on the A9 algorithm, which sorts products according to their relevance and sales probability. The algorithm of Google SEO is far more complex and evaluates websites based on hundreds of factors, including content quality and page structure. Amazon Seller should therefore focus more on conversion data while Google SEO focuses on organic traffic and content optimization.

d. Keywords and their use

The importance of keywords is crucial in both areas of SEO, but there are differences in how they are handled. Amazon SEO focuses on transaction-oriented keywords that signal a high purchase intent. Google SEO uses a wider range of keywords that can cover both informational and commercial purposes.

5. How to as Amazon Seller of Amazon SEO benefitted

For Amazon Seller is Amazon SEO an essential tool to maximize visibility and success on the platform. Through targeted keyword optimization, improving product images and descriptions, and promoting positive customer reviews, you can Amazon Seller improve their ranking and thus increase sales. If you understand how the A9 algorithm works and how it is fed with relevant data, you can Amazon Seller significantly from a strategic Amazon SEO-Benefit from optimization.

Conclusion

Overall, it can be said that Amazon SEO and Google SEO pursue different goals, but both are essential when it comes to online marketing. During Google SEO is focused on building authority and traffic, focuses Amazon SEO on conversion and sales. As Amazon Seller You should understand both approaches and combine them in a targeted manner to achieve the best possible results.

‍

If you have any questions about our blog posts, our repricing software or our consulting solutions, please contact us at:

email: support@metaprice.de

‍Telephone: 0214/33010250

Whatsapp: 0163/2202270

About our free test accounts:

‍Free test account for our Amazon Repricer

‍Free test account for our eBay Repricer‍

‍Free test account for our Kaufland Repricer

‍