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Here are the top 10 questions about retargeting on Amazon:

November 7, 2024
3 minutes
  • What is retargeting on Amazon?
    How does the principle of retargeting work on the Amazon platform, and how does it differ from retargeting on other websites?
  • How do you set up retargeting campaigns on Amazon?
    What tools and campaign types does Amazon offer for targeted customer retargeting?
  • Which target groups can be addressed with retargeting on Amazon?
    What criteria are used to identify buyers who can be retargeted via retargeting (e.g. cart dropouts, previous visitors)?
  • What advertising formats are available for retargeting on Amazon?
    Which ad types (e.g. Sponsored Display Ads, Sponsored Products) can be used as part of retargeting?
  • How is the success of retargeting campaigns measured on Amazon?
    Which KPIs and metrics are important to evaluate the effectiveness of retargeting on Amazon (e.g. ROAS, conversion rate)?
  • What budgets are required for effective retargeting on Amazon?
    How much should you invest in retargeting campaigns and how is budget optimization structured?
  • Which products or categories are particularly suitable for retargeting on Amazon?
    Are there specific product types or categories where retargeting is particularly successful?
  • What are the benefits of Amazon DSP (demand-side platform) for retargeting?
    How does Amazon DSP work and what advanced retargeting options does it offer compared to standard tools?
  • How do you avoid retargeting fatigue among customers?
    How often should you reach out to potential customers via retargeting so as not to overburden or frustrate them?
  • How do you combine retargeting on Amazon with external retargeting?
    How can retargeting on Amazon be combined with external campaigns (e.g. on Google or Facebook) to create a holistic advertising strategy?
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