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Find out how Amazon is using new measures to increase transparency at GPSR & Co.

February 24, 2025
3 minutes

Improved transparency at GPSR & Co.: Amazon reacts to retailer concerns — criticism is inevitable

Table of contents:

  1. initiation
  2. What is GPSR?
  3. Amazon's innovations: More transparency for retailers
    • 3.1 Improved overview of guidelines
    • 3.2 New problem-solving tools
  4. Retailers' reactions: praise and criticism
    • 4.1 Positive feedback
    • 4.2 Criticisms and concerns
  5. Conclusion: A step in the right direction?
  6. FAQ about GPSR and Amazon's measures

1. Introduction

Amazon recently announced changes to provide more clarity regarding the Global Product Safety Regulation (GPSR) and related guidelines. The platform aims to better educate traders about their obligations and potential problems. But not all retailers are convinced — criticism came promptly.

2. What is GPSR?

The Global Product Safety Regulation (GPSR) is a legal regulation intended to ensure that products sold in the EU are safe. Retailers must meet strict requirements to offer their goods on platforms such as Amazon.

3. Amazon's innovations: More transparency for retailers

3.1 Improved overview of guidelines

Amazon has redesigned its platform to provide a more user-friendly presentation of GPSR requirements. Retailers can now more easily understand which specific regulations apply to their products.

3.2 New problem-solving tools

In addition, Amazon has introduced new tools to make it easier for retailers to identify and fix potential problems early on. These tools provide an overview of potential violations and provide clear instructions on how to fix them.

4. Retailers' reactions: praise and criticism

4.1 Positive feedback

Some retailers welcome the improvements as they can now respond more quickly and efficiently to security requirements. The new tools and clear communication are seen as helpful steps.

4.2 Criticisms and concerns

Nonetheless, there is no end of criticism. Some retailers complain that the new measures do not go far enough and create additional bureaucracy. Others are raising concerns about the accuracy of the new tools and the potential impact on smaller traders.

5. Conclusion: A step in the right direction?

The changes at Amazon are an attempt to make the platform more transparent and accessible for retailers. Whether this is enough to appease criticism remains to be seen. For many retailers, how the new measures work in practice will be decisive.

6. FAQ about GPSR and Amazon's measures

  • What is GPSR?
    The Global Product Safety Regulation (GPSR) is a regulation to ensure product safety in the EU.
  • How does Amazon help retailers with GPSR?
    Amazon has redesigned its platform to offer clearer guidelines and new problem-solving tools.

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