Amazon recently announced changes to provide more clarity regarding the Global Product Safety Regulation (GPSR) and related guidelines. The platform aims to better educate traders about their obligations and potential problems. But not all retailers are convinced — criticism came promptly.
The Global Product Safety Regulation (GPSR) is a legal regulation intended to ensure that products sold in the EU are safe. Retailers must meet strict requirements to offer their goods on platforms such as Amazon.
Amazon has redesigned its platform to provide a more user-friendly presentation of GPSR requirements. Retailers can now more easily understand which specific regulations apply to their products.
In addition, Amazon has introduced new tools to make it easier for retailers to identify and fix potential problems early on. These tools provide an overview of potential violations and provide clear instructions on how to fix them.
Some retailers welcome the improvements as they can now respond more quickly and efficiently to security requirements. The new tools and clear communication are seen as helpful steps.
Nonetheless, there is no end of criticism. Some retailers complain that the new measures do not go far enough and create additional bureaucracy. Others are raising concerns about the accuracy of the new tools and the potential impact on smaller traders.
The changes at Amazon are an attempt to make the platform more transparent and accessible for retailers. Whether this is enough to appease criticism remains to be seen. For many retailers, how the new measures work in practice will be decisive.
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