A thorough analysis helps you decide between your own online shop and Amazon. Learn the pros and cons of both options

The ecommerce is booming and more and more people are discovering the possibilities of online sales for themselves. But in view of the multitude of platforms, the question for many is: Should they operate their own online shop or rely on established marketplaces such as Amazon? This decision depends on many factors and should be carefully considered. In this extensive post, we'll look at the pros and cons of both options in depth to help you make your decision.

1. Own online shop: One of our own online store offers a range of benefits, including:

1.1 Branding and Control: With your own shop, you have full control over your brand image and customer experience. You can build your brand and present your products exactly the way you want.

1.2 Flexibility and customization options: Having your own shop allows you to design and adapt your website according to your own ideas. You can integrate various functions and thus optimally tailor your shop to the needs of your customers.

1.3 Direct customer contact and data sovereignty: With your own shop, you have direct access to your customers and their data. This enables you to address your needs in a targeted manner and build long-term relationships.

1.4 Long-term investment: One of our own Shop is a long-term investment in your brand and business. You have the opportunity to build long-term customer relationships and become independent of external platforms.

2. Amazon as a sales platform: On the other hand, Amazon also offers a number of advantages as a sales platform:

2.1 Reach and customer trust: Amazon is one of the biggest e-commerce platforms the world and gives you tremendous reach and access to millions of potential customers. Many consumers rely on Amazon and search specifically for products there.

2.2 Logistics and infrastructure: As a seller on Amazon, you can benefit from their first-class logistics and infrastructure. You don't have to worry about warehousing, shipping, or customer support as Amazon does these tasks for you.

2.3 Marketing and advertising: Amazon offers a wide variety of Marketing and advertising opportunitiesto promote your products and increase your visibility. You can use Sponsored Products, display ads and use other tools to increase your sales.

2.4 Quick start and lower costs: Getting started as a seller on Amazon is comparatively easy and inexpensive. You don't have to build your own website or invest in expensive infrastructure, you can start selling your products right away.

3. Decision-making aid: The decision between having your own online shop and selling on Amazon depends on various factors, including:

• Your long-term goals and strategies for your business
• Your budget and resources for building and running your own shop
• The type and number of products you want to sell
• Your willingness to address Amazon's requirements and policies

Conclusion: There is no clear answer as to whether having your own online shop or selling on Amazon is the better alternative. Both options have their pros and cons, and the right choice depends on your individual needs and goals. A combination of both strategies may also be useful. It is important that you think through your decision carefully and that you are aware of the impact it can have on your company.

‍