How to create your own Amazon brand store

A Amazon Brand Store is an individual online shop that brands can create directly on Amazon. This store is a free way to present your products on the world's largest e-commerce platform and create a brand-specific shopping experience for customers. In this post, you'll learn what an Amazon Brand Store is, what benefits it offers and how you can create your own Amazon store step by step.

Benefits of an Amazon Brand Store

A brand store offers several benefits for companies that want to sell their products on Amazon:

1. Strengthen brand identity: You can showcase your brand with custom layouts, logos, and designs.
2. More visibility: Customers who visit your shop only see your products, which increases the likelihood of sales.
3. Easy navigation: User-defined categories make it easier for customers to find your products.
4. Free to use: The Amazon Brand Store is free for brand owners.
5. data analysis: Amazon provides detailed statistics to analyze the behavior of visitors to your shop.

Step-by-Step Guide: How to Create Your Own Amazon Brand Store

Step 1: Check requirements

Before you can create an Amazon Brand Store, you must meet the following requirements:

• You must as Trademark owner be registered with Amazon To do this, you need to register with Amazon brand registry. Learn more about brand registration here.

Step 2: Access the Amazon Brand Store

1. Sign in to your Amazon Seller Central- or Amazon Vendor Central-Account on.
2. In the menu, go to “Advertising” and click on “Stores.”
3. Select “Create Store” to get started. You will be taken directly to the Store Builder, a simple tool for designing your shop.

Step 3: Define shop design

Amazon offers you several templates that you can use to design your shop. Alternatively, you can design your layout completely freely.

1. Customize home page:
   • Upload your brand logo
   • Choose a cover photo or video to showcase your brand.
   • Add an inviting welcome text box.
2. Add pages:
   • Create categories, such as “Best Sellers,” “New Products,” or “Deals.”
   • Organize the page structure so that customers can easily navigate.
3. Integrate products:
   • Use the Drag-and-drop feature the Store Builder to add products from your Amazon catalog.
   • Use product grids, carousels, or special features such as bestseller lists.
4. Insert additional content:
   • Add images, videos, or text to highlight your brand and products.
   • Use so-called Rich mediato make the shop more visually appealing.

Step 4: Review content

Review all content for:

• Spelling and grammar,
• the correct combination of your products,
• an appealing design.

Amazon offers a Preview feature, which allows you to see your store as customers will experience it.

Step 5: Submit a shop

If you're happy with the design:

1. Click “Submit a store.”
2. Your brand store is reviewed by Amazon. This process can take up to 72 hours.
3. Once approved, your store goes live and is visible to customers.

Additional tips for a successful Amazon Brand Store

• Optimize SEO: Use relevant keywords in your texts to improve your shop's visibility on Amazon and in search engines.
• Regular updates: Keep your store up to date by adding new products and removing old listings.
• Use advertising: Drive traffic to your brand store using Amazon ads (such as Sponsored Brands)

Useful links and resources

• Amazon Seller Central Login
• Amazon brand registry
• Amazon Help: Set up a Brand Store

An Amazon Brand Store is a powerful way to present your brand on Amazon and provide customers with a personalized shopping experience. With Amazon's easy-to-use platform, you can quickly and easily create your own online store. Use the tools provided and the steps above to get the most out of your Amazon store.

‍

If you have any questions about our blog posts, our repricing software or our consulting solutions, please contact us at:

email: support@metaprice.de

‍Telephone: 0214/33010250Whatsapp: 0163/2202270

About our free test accounts:

‍Free test account for our Amazon Repricer

‍Free test account for our eBay Repricer‍

‍Free test account for our Kaufland Repricer

‍