Amazon expands discount campaigns — More flexibility with the number of items and coupon adjustments

Table of contents:

1. initiation
2. New options for discount campaigns
   • 2.1. Flexibility in the number of items
   • 2.2. Customizable coupons for individual needs
3. Benefits for sellers and buyers
   • 3.1. Benefits for sellers
   • 3.2. Benefits for buyers
4. How to benefit from the new features
5. Conclusion: More scope for more successful discounts

1. Introduction

Amazon is known for its regular discount campaigns, which are of great benefit to both sellers and customers. Now, the e-commerce giant has improved its discount strategy by expanding the scope for the number of items and coupon adjustments. But what exactly does that mean and how can retailers and buyers benefit from it?

2. New options for discount campaigns

2.1. Flexibility in the number of items

Until now, discount campaigns were often tied to a fixed number of items, which limited sellers' options. With the new regulation, retailers can decide more flexibly on how many products they want to discount. This enables offers to be designed more individually and increases the attractiveness for buyers.

2.2. Customizable coupons for individual needs

In addition to flexibility in the number of items, Amazon has also improved the customizability of coupons. Retailers can now create more specific discounts that are better tailored to their customers' needs. Whether percentage discounts or fixed amounts — the new options offer more scope for creative sales strategies.

3. Benefits for sellers and buyers

3.1. Benefits for sellers

Sellers benefit from the increased flexibility, as they can tailor their offers more specifically to their target groups. This could result in higher sales figures and stronger customer loyalty. Retailers can also manage their inventory more efficiently by applying discounts specifically to specific items.

3.2. Benefits for buyers

For buyers, the new discount strategy means more choice and more attractive offers. They can choose from a wider variety of discounted products and benefit from personalized coupons that better suit their individual needs.

4. How to benefit from the new features

Both retailers and buyers should actively use the new features. With targeted discount campaigns, sellers can attract new customers and retain existing customers. Shoppers should keep an eye out for personalized coupons and search specifically for offers that match their preferences.

5. Conclusion: More scope for more successful discounts

With the new options for discount campaigns and coupon adjustments, Amazon offers both sellers and buyers more flexibility and better opportunities to benefit from discount campaigns. These changes could permanently change the way discounts are used in e-commerce.

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