Amazon Display Ads offer companies a powerful way to target customers and effectively promote products. With this advertising format, you can be present not only on Amazon but also on external websites and expand your reach in a targeted manner. In this post, you'll learn how to get the most out of Amazon Display Ads and get easy-to-follow step-by-step instructions to get started right away.
Amazon Display Ads are an advertising format based on Amazon's huge network. The ads are shown specifically to potential customers who have already viewed, bought or shown interest in related categories. Data such as search and buying behavior is used to address the right target groups.
Benefits of Amazon Display Ads:
Amazon has a decisive advantage: The platform has detailed user data such as buying habits and search behavior. This information makes it possible to display targeted ads to people who have already shown interest in similar products. This increases the likelihood that your ad will not only be seen, but also clicked.
With Amazon Display Ads, you can:
To get started, sign in to the Amazon Ads console on. If you don't have an account yet, you can create one within a few minutes.
Define what you want to achieve with your campaign. Amazon offers several options:
Choose the goal that fits your current strategy.
Set the criteria for your target group. You can segment the target group according to the following characteristics:
Pro tip: Use the “interest-based targeting” feature to be even more precise.
Create your ad Here, you can choose between image or text ads. Make sure that the ad:
Determine your daily or overall campaign budget. For beginners, it is recommended to start with a smaller budget to gain initial experience and analyze performance.
Once you've made all the settings, start your campaign. Monitor performance regularly using Amazon Analytics. Optimize your ads based on:
Amazon Display Ads are an indispensable tool for reaching your target audience and increasing your sales. With the right strategy and continuous optimization, you can efficiently target your campaigns and strengthen your brand in the long term. Try it out and let Amazon's data-based insights work for you!
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